Gaines Allen, fractional CMO and marketing consultant

Websites and dashboards from recent work

Farlan's page is live at farlanmade.com. On the dashboards, client names are swapped for their industry and every figure is blurred. Ridgeline is a fictional roofer you can open and click through.

Farlan's pre-launch page on a desktop screen: a gold Farlan shield over a carbon fiber rifle stock, with the headline Coming soon, early 2027 — **Farlan, farlanmade.com.** A pre-launch page I designed for a carbon fiber rifle stock maker, with a countdown to launch and an early-access signup.

The same Farlan page on a phone, with the shield, headline and introduction stacked — **Farlan, farlanmade.com.** A pre-launch page I designed for a carbon fiber rifle stock maker, with a countdown to launch and an early-access signup.

Opening page of a marketing audit for a furniture retailer, with six score tiles whose figures are blurred — **Furniture retailer.** Marketing audit and growth plan, second edition, six weeks after the first.

Summary tab of go-to-market research for a health coverage startup, with the recommendation and market size, figures blurred — **Health coverage startup.** Go-to-market research and a demand test plan, with a full PDF behind it.

Results dashboard for Ridgeline Exteriors, a fictional roofer: $4,609 in ad spend, 51 qualified leads, $256 per booked inspection and a 41% close rate over four weeks — **Ridgeline Exteriors, fictional sample.** The monthly results page every retainer client gets: spend, leads, booked jobs and where leads drop out.

Furniture retailer. Eight areas scored one to five, with the change since the last audit marked.

Paid ads plan for the fictional roofer at $5,000 a month: 46% Google Search, 30% Local Services Ads, 24% Meta — **Ridgeline Exteriors, fictional sample.** Paid ads plan: where each dollar goes and what it should produce.

Website audit tab of the Ridgeline sample: an overall score of 3.1 out of 5 and a fix-first list with hours and owners

Click through the Ridgeline sample

It's the dashboard a client logs into, with a made-up roofer and made-up numbers: performance, website, website audit and the paid ads plan.

Open the sample dashboard

Pulse overview for Marrow Lane, a fictional online linen store: $7,465 in revenue yesterday, a daily revenue chart and the morning briefing beside it

Try Pulse, the daily marketing CRM

Every morning it pulls a business's ad, analytics, sales, email and search numbers, then writes a short briefing on what moved. The three businesses and their numbers are made up, and anything you change stays in your browser.

Open the Pulse demo

What everything costs

Fixed prices for set pieces of work and flat monthly fees for ongoing work. You'll know the number before the first call.

Websites

I write the copy, build the site and set up the tracking.

Website package Launch page Small business site Growth site

$1,000one time

One page for a new offer, an event, or a business that needs to be found online next month.

Copy written by me
Contact or booking form
GA4 with a conversion event on the form
Page titles, descriptions and search basics
Two rounds of revisions
Live in two weeks

$3,500one time

Up to six pages for a business whose website should bring in calls and inquiries.

Copy for every page
Forms tracked as conversions in GA4
Google Search Console and on-page search setup
Built for phones first
Two rounds of revisions
Live in four weeks

From $6,500one time

Up to twelve pages, with service and location pages built for what buyers search.

Keyword research before any page is written
Service and location pages
Schema markup for search results
Copy for every page
Three rounds of revisions
30 days of fixes after launch
Live in six weeks

Add the care plan, $150 a monthUpdates, backups, uptime checks and an hour of edits each month.

Ask about a website

Fractional CMO

Your marketing gets an owner without a full-time executive salary.

Fractional CMO level Advisor Partner

$1,500a month

About one day of my time a month, for a team that does its own marketing and wants direction.

Two working sessions a month
Review of your campaigns, site and numbers between sessions
A written priority list after each session
Email answers within one business day

$5,000a month

Two days a week of my time, for a business with nobody owning marketing.

Weekly check-in call
I set the plan and how the budget splits across channels
I manage your agencies, freelancers and ad accounts
A monthly results dashboard like the Ridgeline sample
Email answers within one business day

Talk about the CMO role

Month to month, no long contract

One-time projects

Each one ends with a document or a working setup you keep.

Project	What you get	Price
Marketing audit	Your website, search listings, social profiles and ads scored, with a fix-first list and a plan.	From $800
Go-to-market plan	Market size, buyer profile, competitors and a launch plan with a budget, as a dashboard and a PDF.	$2,500
Market research report	Desk research, five competitors reviewed and a sizing of your local market.	$2,000
Tracking and attribution setup	GA4 events, Tag Manager, Google and Meta conversions, a UTM guide and a dashboard of where leads come from.	$1,200
Paid ads setup	Account structure, audiences, first ads and conversion tracking, ready to run on your budget.	$1,250per platform, or $2,000 for Google and Meta
Email automation setup	Your email platform set up with three automated sequences, each one written by me.	$1,800

Consulting

A half-day working session on one call you have to make, like entering a new market or choosing an agency, then a written recommendation. Extra hours are $150 each.

Book a consulting session

$950

Prices cover my work. Ad spend and software subscriptions are billed to you directly, so you see exactly what Google, Meta and the rest charge.

Who you'd be working with

Agency activations
Collegiate athletics event marketing
Defense industry
E-commerce and B2B SaaS

I've spent more than ten years in marketing, across large-scale activations within the agency world, event marketing within collegiate athletics, work within the defense industry, e-commerce, B2B SaaS and more. I run GGA from Nashville.

My work usually starts with one question: what does this business need marketing to do over the next twelve months? From there I build the plan, set up tracking that shows whether it's working, and either run it myself or manage the specialists who do. You deal with one person the whole way.

You'll always get the real numbers. If a channel isn't paying for itself, I'll say so and we'll move the money.

Questions people ask before hiring me

What does a fractional CMO do?

Owns your marketing without being a full-time hire. I set the plan, run it month to month, and report the real numbers.

Advisor or Partner: which one fits?

Advisor fits a business that already has someone doing the marketing and wants direction. Partner fits a business where nobody owns marketing yet, so I run the plan and the people doing the work.

Why does the audit start at $800?

The price depends on how much there is to review: locations, websites and ad accounts. You get the exact figure before any work starts.

Do the prices include ad spend?

No. Ad spend and software are billed to you directly by Google, Meta and the rest, so you always see what they charge.

Do you do the work, or hand over a plan?

I build the plan and set up tracking that shows whether it's working. Then I either run it myself or manage the specialists who do. You deal with one person the whole way.

What happens if a channel isn't working?

I'll say so, and we'll move the money. You'll always see the real numbers.

How soon will I hear back?

Within one business day of sending the form or an email.

Tell me what's going on with your marketing.

Say what you're working on and what you've tried. I reply within one business day.

Rather email? gainesallenmarketing@gmail.com

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What's going on with your marketing right now?

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