Good marketing starts with clear thinking and a set strategy.

Fractional CMO leadership and marketing consulting for businesses that need a clear direction and a practical plan put to work.

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Gaines Allen in glasses and a black sweater, smiling at the camera — **Gaines Allen**, Nashville, TN

Where I help

Go-to-market planning

Define your audience, your positioning, and the path to a launch that finds buyers.

Market research

Understand your customers and competitors, and where the opening for you actually is.

Marketing automation

Connect lead capture, nurturing, and follow-up so prospects keep moving after the first click.

Tracking and attribution

Get a clear view of what is working and where the next dollar should go.

Paid advertising

Plan and test campaigns, then tune targeting and creative against what each lead costs you.

Full marketing strategy

Positioning, channels, budget, and measurement in one plan your team can act on.

Three ways to work together

Fractional CMO

Ongoing leadership for your marketing function.

For a business that needs someone to own marketing: set the plan, run it month to month, and report the real numbers, without hiring a full-time executive.

Ongoing, month to month

Consulting

Guidance on your next business decision.

For a specific call you have to make, like entering a new market, launching a product, or choosing an agency, when you want a second opinion before you commit money to it.

Scoped to one decision

Focused projects

Specialist support with a clear scope.

For work with a defined finish line: a marketing audit, a go-to-market plan, or a tracking setup that tells you where leads come from.

Fixed scope and finish line

How the work starts

From your first note to a clear recommendation on what to do first.

You tell me what's going on

Use the form below or email me. Say what you're working on and what you've already tried. I reply within one business day.
We talk it through

A consultation call about where the business is today and what it needs marketing to do over the next twelve months.
You get a recommendation

What I'd do first, and which fits better: a fractional CMO, consulting on one decision, or a focused project.

Who you'd be working with

Based inNashville, TN
Emailgainesallenmarketing@gmail.com

I've spent more than ten years in marketing, across large-scale activations within the agency world, event marketing within collegiate athletics, work within the defense industry, e-commerce, B2B SaaS and more. I run GGA from Nashville.

My work usually starts with one question: what does this business need marketing to do over the next twelve months? From there I build the plan, set up tracking that shows whether it's working, and either run it myself or manage the specialists who do. You deal with one person the whole way.

You'll always get the real numbers. If a channel isn't paying for itself, I'll say so and we'll move the money.

Common questions

What does a fractional CMO do?

Owns your marketing without being a full-time hire. I set the plan, run it month to month, and report the real numbers.

How is consulting different?

Consulting is scoped to one decision, like entering a new market, launching a product, or choosing an agency. You get a second opinion before you commit money to it.

Do you do the work, or hand over a plan?

I build the plan and set up tracking that shows whether it's working. Then I either run it myself or manage the specialists who do. You deal with one person the whole way.

What happens if a channel isn't working?

I'll say so, and we'll move the money. You'll always see the real numbers.

How soon will I hear back?

Within one business day of sending the form or an email.

Let's talk about your business.

Tell me what you're working on and what you've tried. I reply within one business day.

Rather email? gainesallenmarketing@gmail.com
Gaines Allen, Nashville, TN